Planet Fitness LA Opens Doors to Support Wildfire Relief
Planet Fitness is America’s largest fitness franchise, known as the “Judgement Free Zone” offering affordable, accessible fitness to more than 20 million members nationwide. On January 8, 2025, as the Palisades and Eaton wildfires began spreading uncontrollably across Los Angeles, the LA Area Planet Fitness Collective approached Comm Oddities for guidance on supporting their community.
Our Strategy
Comm Oddities rapidly developed and launched a campaign offering complimentary facility access to wildfire victims and first responders across 80+ LA locations.
- Rapid messaging strategy providing clear, immediate support to evacuees and first responders
- Emergency media outreach to local and national outlets within minutes
- Spokesperson media training and 24/7 coordination for interviews
- Social media integration with PFLA’s digital agency for organic sharing
- Real-time crisis monitoring and updates as wildfire conditions changed
- Zero-budget approach relying solely on earned media and organic social engagement
The Results
Comm Oddities executed a $0 budget campaign with 36 donated hours valued at over $9,000, transforming Planet Fitness LA into a recognized leader in crisis response and community support.
- 330 total earned media hits
- 10+ billion total earned media impressions
- 11,069 tweets with 43+ million reach on Twitter/X
- 25+ million social media impressions from organic shares
- Global search spike for “Planet Fitness Los Angeles” – highest since April 2021
- Good Morning America giveback segment opportunity and Celebrity endorsements including Kristen Bell and major “Good News” accounts
- Year-long media relations engagement secured from campaign success
- Ongoing firefighter support with free annual memberships campaign
