Naot Steps Into the Spotlight
Naot is Israel’s leading footwear manufacturer, handcrafting premium, podiatrist-approved sandals and shoes since 1942 using high-quality Italian leathers and sustainable cork-latex footbeds. In April 2021, Naot engaged Comm Oddities to elevate brand awareness in the US, establish credibility with key health, lifestyle and fashion media, and drive measurable traffic to both DTC channels and retail partners.
Our Strategy
Comm Oddities developed a multi-pronged approach targeting both fashion and wellness verticals to establish the brand as go-to APMA-certified footwear.
- Partner with independent podiatrists for third-party validation and expert commentary
- Develop year-round seasonal storytelling angles to maintain momentum beyond summer sandal season
- Execute strategic product sampling focusing on hero products
- Coordinate virtual media events and provide event support for trade shows and grand openings
- Integrate charitable initiatives to showcase brand values
- Leverage affiliate partnerships to drive measurable traffic and conversions
The Results
Comm Oddities transformed Naot’s media presence over 3.5 years, delivering exponential growth in coverage and web traffic while establishing the brand as a go-to authority in comfort footwear for all occasions and long-term health.
- 1,200+ total media placements
- 58.4 billion cumulative impressions
- Over 200 unique media outlets engaged
- Over 900% increase in media placements and 850% increase in impressions from 2021 to 2024
- Podiatrist partnerships featured in 100+ articles in CNN, People, Travel + Leisure
- 15% increase in engaged website sessions (Q3 2023 vs Q3 2024)
- 200+ shoes donated through Naot GIVES Back initiative
