Planet Fitness Preferred Vendor

Our Services

Franchise
Public Relations

Franchise brands face unique communication challenges when balancing the need for local market relevance while protecting national brand equity. We develop coordinated strategies that work across multiple locations, creating a steady cadence of local media coverage for each franchise that builds meaningful community connections while strengthening the brand as a whole.

Multi-market strategies that strengthen local presence while maintaining national brand consistency

Successful franchise communications require more than traditional media relations. Our proven 360° approach ensures every franchise location becomes a valued community partner while strengthening the overall brand presence across all markets.

360° Franchise
PR Strategy

With this all around approach, we have supported hundreds of franchise locations in dozens of North American markets, engaging local communities while elevating the franchisor with a strong, unified brand voice.

ALWAYS ON NEWS ENGINE: We create a steady stream of media coverage in local markets by leaning into regional events and relevant news moments and elevating team members to act as area spokespeople

COMMUNITY ENGAGEMENT: We help franchisees build lasting relationships by organizing philanthropic opportunities, creating rewarding community experiences and positioning locations as dedicated partners in fostering healthy, thriving communities.

REAL-TIME ACTIVATIONS: Our team monitors regional news to identify opportunities for meaningful community support that generates authentic media coverage. From natural disasters to local celebrations, we help franchises respond quickly with genuine assistance that reinforces brand values.

STRATEGIC GRAND OPENINGS: Every new location launch receives specialized support with coordinated coverage before, during and after opening day. We handle everything from securing local dignitaries to managing event coordination and media relations.

REAL-TIME ACTIVATIONS:
Our team monitors regional news to identify opportunities for meaningful community support that generates authentic media coverage. From natural disasters to local celebrations, we help franchises respond quickly with genuine assistance that reinforces brand values.

STRATEGIC GRAND OPENINGS:
Every new location launch receives specialized support with coordinated coverage before, during and after opening day. We handle everything from securing local dignitaries to managing event coordination and media relations.

Trusted by

Franchise Development Support

Strategic communications that attract qualified franchisees through coverage in business media and franchise and industry-focused publications

While local market success is essential, franchise brands also need strategic national communications that build visibility and strengthen the brand across the entire franchise system. We secure coverage in major national and trade publications, positioning franchise brands as industry leaders and supporting corporate-level business development goals.

National Media Relations

Elevating the entire franchise system and supporting local market efforts through earned media coverage in major national outlets

Industry Thought Leadership

Positioning franchise leadership as recognized voices in trade publications, business media and industry conferences that influence franchise development and corporate partnerships

Corporate reputation management

Coordinating system-wide response strategies that protect both corporate reputation and individual franchise locations during challenging situations

National Franchisor Communications

This national foundation enhances the effectiveness of our local market work, creating a cohesive brand story that resonates from corporate headquarters to individual franchise territories.

Locations Served:

300+

75+

Grand Openings Supported:

"Comm Oddities delivers meaningful news placements in both big and small markets.

They excel at keeping their pulse on local news and events and at fostering meaningful relationships with members of media. We continually reap the results as media come back to us for content over and over. As a franchise group with locations across 9 states, it is critical to have a partner we can rely on for everything from strategy, to grand openings, to a constant stream of media placements and influencer relations. Their tenacity and hustle are unmatched and make it easy for me to treat them as part of our internal team."