Bringing a Fresh Face to Maple Hill Creamery
Maple Hill Creamery is America’s original 100% grass-fed organic dairy company, founded in 2009 and available in 10,000+ retail locations nationwide. While co-founder Tim Joseph had long been the face of the brand providing expertise on regenerative agriculture and animal welfare, there was a need to elevate his sister and co-founder Julia Joseph Meck. Julia’s passions for health, nutrition, fitness and mental wellness provided a new voice for consumers seeking clean products good for them, their families and the planet.
Our Strategy
Comm Oddities developed a comprehensive strategy to position Julia as a relatable, knowledgeable thought leader, complementing Tim’s established expertise.
- Messaging to define Julia’s key pillars: wellness, clean nutrition, and family health
- Best-in-class media training program for confident, authentic interviews
- Strategic, multi-format media events to introduce Julia to journalists and establish her wellness expertise
The Results
Comm Oddities’ expertise in thought leadership activation and storytelling established Julia Joseph as an authentic voice for Maple Hill while building buzz for the current portfolio and leveraging Julia to successfully launch new products. By aligning the personal values of both founders with the brand’s mission, we amplified Maple Hill’s story and reinforced its position as an industry leader.
- NYC Desksides: Direct engagement with top food and lifestyle journalists strengthened media relationships
- LA Fitness Event: Julia hosted health and wellness journalists at celebrity trainer Harley Pasternak’s studio to share the benefits of clean, grass-fed dairy and its role in a healthy lifestyle
- Thought Leadership Platform: Female Founders panel showcased Julia’s entrepreneur story and brand expertise
- Sustained Engagement: Quarterly virtual events established Julia as go-to resource for wellness and sustainability topics
- Brand Consistency: Successfully aligned Julia’s personal values with Maple Hill’s mission and Tim’s established messaging
- Garnered Coverage Among: National Publications, Wellness Podcasts, Food & Lifestyle Media, Industry Trade Publications
