Slumberkins’ Success Beyond Shark Tank
Slumberkins, founded by a special education teacher and a family therapist, provides research-based tools like plush toys and story books that teach children how to understand and manage their emotions. Hot off an appearance on ABC’s Shark Tank, Slumberkins engaged Comm Oddities to capitalize on the momentum of their TV appearance and build true brand credibility in the media as an almost exclusively eCommerce brand.
Our Strategy
Challenged with creating broader brand awareness and establishing the founders as thought leaders, Comm Oddities developed a comprehensive approach to drive trial and meaningful media reviews.
- Execute comprehensive PR plan with local and national media outreach
- Lead strategic new product launches and category expansions, including the Slumberkins TV show on Apple TV+.
- Secure coveted holiday gift guide placements in top-tier publications
- Highlight business growth and thought leadership opportunities for founders
- Position founders as parenting and emotional wellness experts
The Results
Comm Oddities was Slumberkins’ trusted PR partner from 2017-2024, transforming an initial brand credibility challenge into a long-running partnership that earned 28 billion lifetime impressions and established Slumberkins as the leading voice in children’s emotional wellness.
- 470% average YoY growth in impressions (173% CAGR)
- 73% average YoY growth in media placements (42% CAGR)
- Multiple award wins including Best Toddler Toys 2023, PureWow Happy Kid Award, Parents ‘Best Toy Winner’
- Inc. 5000 recognition and Inc. Female Founders 200 honors for founders
- Top placements in target publications like Real Simple magazine’s print holiday gift guide and Good Housekeeping’s holiday gift guide
