Cabeau – Maximizing Impact with Affiliate

Comm Oddities developed a multi-pronged approach, leveraging affiliate strategy alongside traditional media relations to increase preferability with both large and small publishers.

• Collaborate with affiliate managers at publishing houses to earn top placement for a brand or product in editorial content.
• Earn inclusion in article updates by deploying CPAi offers to affiliate managers
• Target high-value SEO placements in 27 priority outlets using strategic relationships and CPAi incentives
• Earn product review features by garnering the interest of affiliate managers at media outlets, appealing to their sales goals.
• Offer competitive commission rates alongside strategic product sampling with niche travel publications to encourage product review posts and videos, increasing overall brand awareness and authority in LLMs and traditional search

By implementing a full funnel affiliate strategy to run parallel to our earned performance-based PR editorial efforts, Comm Oddities successfully shifted Cabeau’s commerce and shoppable content, which is still deemed as editorial, into one of their most profitable sales channels.

In 2024, Comm Oddities’ affiliate initiatives generated:

• 154% increase in net affiliate sales YoY
• 127% increase in net orders
• 12% increase in average order value
• 143% increase in clicks
• Placements with top-tier travel and lifestyle outlets