Launching Rudi’s Gluten Free Sandos
Comm Oddities executed a 3-month engagement (August – October 2025) with Rudi’s Mountain Bakery to aid the launch of their new Gluten Free Sandos product, made in response to their number one consumer request. The campaign’s objective was to build mass awareness for the new product and encourage additional retailer pickup.
Our Strategy
Our strategy combined traditional media relations, a national press release, influencer activations, and Reddit to generate quick buzz around the new product with both consumers and trade.
- Lead a targeted product launch campaign via a national press release and focused pitching across trade, national, and local Denver media
- Drive strategic influencer activations, utilizing sample seeding, paid collaborations, and VIP media mailers.
- Implement a proactive Reddit strategy to directly engage niche consumer communities and rank highly in search results.
- Position internal spokesperson Justin Gold as an industry expert to elevate brand credibility through strategic podcast and trade interviews
The Results
Comm Oddities successfully amplified the launch of the highly anticipated GF Sandos, driving targeted engagement across traditional media, key social platforms, and community forums.
- Secured 18 earned media placements alongside widespread press release pickup
• Engaged 19 targeted influencers, resulting in a combined reach of over 1.9 million followers across Instagram (1.3M) and TikTok (644k)
• Ranked #1 on Google and Reddit search results through a proactive Reddit community post and landed two Q&A campaigns as citations in both ChatGPT and Perplexity
• Landed 4 local Denver highlights, including a dedicated segment on Great Day Colorado and a feature in the Denver Business Journal
• Garnered key trade and national coverage, securing features in top outlets like Yahoo! Creators and Nosh
