Big Blanket, Bigger Buzz
Big Blanket Co is the maker of the “Biggest, Best Blankets in the World” – oversized, premium blankets designed for maximum comfort and coziness. After a successful Kickstarter campaign (2018) and DTC debut (2019), Big Blanket Co built initial growth through paid ads and digital marketing before partnering with Comm Oddities in September 2021 to establish brand credibility, increase awareness, and drive DTC traffic.
Our Strategy
Challenged with establishing Big Blanket Co as the go-to gifting option in national media, Comm Oddities developed a comprehensive approach to generate year-round relevance and drive demand beyond seasonal peaks.
- Execute performance PR strategy leveraging affiliate marketing for gift guide inclusion
- Develop story angles to drive purchase in traditionally slow or cold months (cooling properties, sleep benefits)
- Host virtual events to maintain journalist relationships
- Lead new product launches including Tipsy Elves collaboration, bedding collection, outdoor blanket, and hoodie
- Target high-value SEO placements in 27 priority outlets using strategic relationships and CPAi incentives
The Results
Comm Oddities generated exceptional results across all campaign objectives, securing 1,467 total media placements and achieving a 3,166% increase in media coverage throughout the 2+ year engagement.
First 12 Months: 200 placements, 12.6B UVM (506% increase from pre-partnership)
2023: 1,078 media placements, 38.8B UVM (264% YoY growth)
- 500% increase in impressions in first 12 months
- 550 journalists engaged through events and samples
- Domain Authority increased from 32 to 40
- Secured placements with 19 of 27 target high SEO-value outlets
- Awards: The Strategist Sleep 100, 2022 Health Sleep Awards, 2023 House Beautiful Live Better Awards
