Rosso Pomodoro
Opens in Denver
Rosso Pomodoro, Italy’s largest Neapolitan pizza franchise, launched its first U.S. location in Denver, Colorado as a proof of concept for nationwide expansion. The authentic Italian brand selected Denver for its sophisticated food scene and market gap for true Neapolitan-style pizza. Comm Oddities was tasked with maximizing the impact of this pivotal market entry through a comprehensive three-month campaign centered around the restaurant’s VIP event and grand opening celebration. The goal was to generate local buzz while introducing the franchise opportunity to potential future investors nationwide.
Our Strategy
Challenged with launching an unfamiliar Italian brand in a competitive Denver market, Comm Oddities developed a multi-faceted approach to generate local buzz while sparking national franchise interest.
• Target local digital, print, and broadcast outlets
• Publish national press release to seed with potential franchisees
• Partner with top-tier Denver food and lifestyle influencers
• Host exclusive VIP event for influential attendees
• Organize community-focused grand opening with promotional incentives
The Results
Comm Oddities generated exceptional results across all campaign objectives, securing 950+ total media placements and over 750 million impressions in only three months.
• 19 local digital placements and 3 broadcast segments
• 15+ influencer partnerships reaching 450,000+ accounts
• 5,000+ social media followers built from zero
• 55 VIP event attendees and successful community grand opening
• National press release: 932 placements with 615 million potential impressions
• Trade coverage: Featured in 5 key industry publications
